Runs is the pulse of a global community bound by the universal act of running. What began as a local initiative quickly grew into a movement—one that embraces runners of every level, from first-timers to professionals, united by passion wherever they are. Our role was to guide this transition from local brand to international identity, preserving its vibrant spirit while refining it for global reach. The logotype was reimagined with softer, more organic forms to feel approachable yet performance-driven, and supported by a flexible system that adapts city names to highlight the brand’s local presence within its worldwide network.

The visual language is anchored by a dynamic pattern that distills the essence of running: rhythm, pace, and consistency. Versatile and adaptable, it can be cropped, shifted, or reconfigured to evoke diverse terrains—from mountains to city streets to indoor tracks—while maintaining cohesion across touchpoints. More than a brand identity, Runs functions as a framework for a community in motion: a design system that celebrates running as both a personal pursuit and a shared, global language.