Pursuing a refined evolution of its minimalistic and bold brand identity, integrating 3D and motion elements to signal modernization while preserving its core essence. The introduction of a serif typeface was a strategic choice—designed to appeal to a more sophisticated, upscale feminine audience by adding a layer of maturity and elegance.

For the e-commerce platform, the objective was clear: maintain simplicity for an intuitive user experience without sacrificing visual interest. The incorporation of 3D and motion was meticulously balanced to enhance engagement and ensure a seamless alignment with the updated brand identity, creating an interface that is both technically robust and aesthetically cohesive.