This project was conceived as a five-part video series, each episode designed to reveal a different stage of the garment-making process and the world of the atelier. I developed the narrative structure and naming. Together, the episodes form a cohesive story that balances process, detail, and brand vision.

I led the creative direction across style, pace, and content, shaping the series as short editorial pieces with a refined, cinematic rhythm. I also created the graphics and titles, ensuring they carried the brand’s quiet, sophisticated identity. Every decision,from shot composition to visual pacing, was thoughtfully made to elevate the work while keeping it authentic to A.Shimus’ voice.