This project was conceived as a five-part video series, each episode designed to reveal a different stage of the garment-making process and the world of the atelier. I developed the narrative structure and naming. Together, the episodes form a cohesive story that balances process, detail, and brand vision.
I led the creative direction across style, pace, and content, shaping the series as short editorial pieces with a refined, cinematic rhythm. I also created the graphics and titles, ensuring they carried the brand’s quiet, sophisticated identity. Every decision,from shot composition to visual pacing, was thoughtfully made to elevate the work while keeping it authentic to A.Shimus’ voice.
Graphic tee created for The Standard Shop’s summer collection, designed to wear easy when the heat sets in.
The Otter’s menu design was crafted with both simplicity and functionality in mind. Designed for easy updates, the system allows on-site staff to seamlessly rotate menus as needed. To ensure accessibility, the design was optimized for editing in Canva, allowing property staff to make real-time adjustments with ease. A streamlined, single-color print strategy ensures cost-effective, in-house mass printing without compromising quality. Each menu size was thoughtfully tailored to match the tone of the meal—breakfast, brunch, lunch, or dinner—while adhering to pre-established formatting for practicality. The result is a refined yet effortless layout that balances sophistication with everyday usability.
DECIMO at The Standard, London hosts a weekly event called Sobremesa—a vibrant evening of themed dinners and DJ sets. This series of promotional flyers was designed to encourage reservations and capture the energy of the night. The visual and typographic direction draws from Mexican culture, echoing Décimo’s culinary roots under Michelin-starred Chef Peter Sanchez-Iglesias. At the heart of each poster is a reinterpretation of the 'rock heart'—a symbolic fusion of two iconic elements: el mortero (the traditional stone mortar) and the Sagrado Corazón. Together, they embody heritage, spirituality, and the deep cultural connection to food.
