Social media assets designed for a monthly series of brand horoscopes. The visuals explore a modern, tech-forward take on astral symbolism, combining metallic finishes, soft gradients, and star-dusted backdrops to create a celestial atmosphere. Each horoscope is presented as a tactile card, with embossed zodiac icons that echo the feeling of holding a physical astrology deck—elevating the content into an experience that feels both futuristic and mystic.

Poster designed for The Standard’s, London yearly rooftop Summer BBQ event in London. The visual maintains the brand’s core typeface for recognition, while introducing subtle typographic play to echo the atmosphere of smoke, and movement. The backdrop draws from the visual language of open flames against a bright summer sky—layered gradients, soft blur, and saturated color create a sense of warmth and motion. Intentionally messy and expressive, capturing the energy of a summer afternoon filled with heat, food, and friends.

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Sweet Deal is a series of social media assets created for Sweeties Bar, designed to elevate promotional content through a cohesive visual narrative. Using AI-generated imagery created by me, the visuals draw from the brand’s vintage-glam aesthetic, integrating copy seamlessly into diverse curated scenes so the message feels immersive rather than overtly promotional. Subtle motion details introduce moments of interaction, adding energy without distraction. The resulting graphics are seductive, blending retro-disco influences with a feminine, funky tone that aligns with Sweeties’ identity and captures audience attention through both visuals and content.

This project was conceived as a five-part video series, each episode designed to reveal a different stage of the garment-making process and the world of the atelier. I developed the narrative structure and naming. Together, the episodes form a cohesive story that balances process, detail, and brand vision.

I led the creative direction across style, pace, and content, shaping the series as short editorial pieces with a refined, cinematic rhythm. I also created the graphics and titles, ensuring they carried the brand’s quiet, sophisticated identity. Every decision,from shot composition to visual pacing, was thoughtfully made to elevate the work while keeping it authentic to A.Shimus’ voice.

Graphic tee created for The Standard Shop’s summer collection, designed to wear easy when the heat sets in.

The Otter’s menu design was crafted with both simplicity and functionality in mind. Designed for easy updates, the system allows on-site staff to seamlessly rotate menus as needed. To ensure accessibility, the design was optimized for editing in Canva, allowing property staff to make real-time adjustments with ease. A streamlined, single-color print strategy ensures cost-effective, in-house mass printing without compromising quality. Each menu size was thoughtfully tailored to match the tone of the meal—breakfast, brunch, lunch, or dinner—while adhering to pre-established formatting for practicality. The result is a refined yet effortless layout that balances sophistication with everyday usability.

DECIMO at The Standard, London hosts a weekly event called Sobremesa—a vibrant evening of themed dinners and DJ sets. This series of promotional flyers was designed to encourage reservations and capture the energy of the night. The visual and typographic direction draws from Mexican culture, echoing Décimo’s culinary roots under Michelin-starred Chef Peter Sanchez-Iglesias. At the heart of each poster is a reinterpretation of the 'rock heart'—a symbolic fusion of two iconic elements: el mortero (the traditional stone mortar) and the Sagrado Corazón. Together, they embody heritage, spirituality, and the deep cultural connection to food.

Poster designed for The Standard Ibiza’s 2024 Halloween event. The visual direction introduces soft, understated motion to build an eerie yet restrained atmosphere. Typography draws from gothic references and classic 90s horror book covers, balancing drama with elegance. AI-generated imagery depicting a rich, decadent table setting anchors the composition, with visual elements later refined and animated to create a mysterious, subtly unsettling poster.